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Vice President for University Communications and Marketing, Carnegie Mellon University

CTI Education Group

This is a Full-time position in Pittsburgh, PA posted May 3, 2021.

Job Description
– Vice President for University Communications and Marketing, Carnegie Mellon University (2016019)

Job Description

Vice President for University Communications and Marketing, Carnegie Mellon University
– 2016019

Founded by Andrew Carnegie, Carnegie Mellon University has been a birthplace of innovation since its founding as an engineering and fine arts school in 1900.

We have soared to national and international leadership in higher education and research, especially since 1967 when the Carnegie Institute of Technology merged with the Mellon Institute for Industrial Research to form Carnegie Mellon University.

CMU made an early commitment to computer science and information technology, where the university continues to advance discovery and impact.

We are renowned for our blend of technical rigor and creativity, for our dedication to solving real-world problems, and for our strength in interdisciplinary collaboration.

Our alumni have earned distinction around the globe—from Nobel Prize and Turing Award recipients to Tony and Oscar winners, from Wall Street investors to Silicon Valley entrepreneurs, and from world-renowned educators to pioneering researchers.

We are ranked as 27th among global research universities, according to the Times Higher Education World University rankings, 26th in U.S.

News and World Report, and 20th in The Wall Street Journal/Times Higher Education U.S.

College rankings.

Many of our schools and departments maintain top five national and international rankings.

It is an exciting moment to be joining the Carnegie Mellon community.

We are proud to partner with The Aspen Leadership Group in the search for a Vice President for University Communications and Marketing.

This is an excellent opportunity for someone who thrives in a dynamic and challenging work environment.

In this role, you will conceive of and establish a cohesive, comprehensive, high-level, multidimensional communications strategy and program capable of meeting the institution’s objectives and further enhancing its reputation and resources.

You will promote the university’s mission and preserve its reputation as an international leader in higher education and research.

You will define and lead a strategic vision for communications that unifies messaging for CMU, supports and cultivates the goals of the entire university, including its individual colleges and administrative units, and campuses and locations worldwide.

You will report to President Farnam Jahanian, and will serve as his principal and trusted advisor on all communications-related matters for CMU, and as a member of the President’s senior leadership team.

Our tenth President, Farnam Jahanian’s priorities include enrichment of the student experience; providing fresh resources for the fine arts; accelerating work in foundational sciences from the application of machine learning and data science His priorities also includes supporting a broad array of research in technology and the impact of such innovation on humanity.

Core responsibilities will include focus in the following areas:

Partner to the President and University Leadership: Serving as a collaborative and responsive partner to the President and university leadership on all communication-related activities, and acting as an inspiring leader whose opinion is eagerly sought after and highly respected.

Guiding and supporting the President in his capacity as the chief spokesperson of the university.

Supporting other key university leaders by ensuring that they are well briefed on key issues and appropriately involved in communications and marketing activities.

University Communications Leader: Conceiving of and implementing an overarching strategic communications plan that is innovative and progressive, including messaging that extends across all media and vehicles, both nationally and internationally, in ways that appropriately support and reflect the mission, goals, and objectives of the university.

Collaborating with communications teams from across the university, working towards a thoughtful, energetic, unified, and consistent communications strategy that adopts and demonstrates the strengths of a CMU model for academic and research units.

Playing a leadership role in crisis management planning, including establishing crisis communications policies and procedures, and providing real-time crisis leadership, counsel, and support.

Marketing & Communications Division Leader: Establishing a targeted and systematic approach to strengthening external media presence and relationships by securing positive news coverage for Carnegie Mellon on both national and international outlets.

Significant attention will be dedicated to elevating the profile, reputation, and brand of the university via a robustly contemporized marketing strategy.

Leading a fully integrated platform of communications, marketing and creative programs, with teams focused on media relations, content, research news, internal communications, social media, marketing, digital, analytics, creative, and visitor experience.

Building a culture of collaboration across the university on communications and marketing programs, set goals and measures to define success, and champion transparency and teamwork.

Inclusive and Diverse Team Leader: Incorporating a well-grounded understanding and demonstration of diversity, inclusion, and equity as core values of the institution and the division; engaging in a critical assessment of progress toward achieving and managing an inclusive culture in which diversity is valued and respected.

Building and contributing to an environment of openness, candor, and mutual respect that serves as a model university-wide.

Competencies and qualifications:

Leadership Communications Ability: Proven experience producing well-crafted substantive and cohesive messages for senior leadership, including presidents and C-suite executives, based on and reflecting an institution’s strategic goals, communicating them successfully to key audiences, and adapting and adjusting them as appropriate over time.

Ability to manage and anticipate communications needs and brief and guide senior leadership throughout CMU.

Ability to absorb and reflect the tone and content of leadership communications, crafting authentic and articulate communications that are aligned with the mission and strategic plans of the University.

Comprehensive Strategic Communications Ability: High level strategic and planning skills, a thorough understanding of traditional and emerging media, a strong grasp of best practices in the communications and marketing profession (both inside and outside higher education), and a comprehensive understanding of the inter-connectivity of the communications process to integrate and leverage all of the division’s competencies from conception through fulfillment.

This includes proven experience envisioning, developing, and implementing a successful, comprehensive, and holistic communications program across a complex enterprise with multiple constituencies and highly varied audiences, using metrics to monitor growth and external and internal impact.

Management and Leadership Ability: Collaborative and collegial disposition with superlative interpersonal skills with an eagerness and ability to engage a diverse set of stakeholders and build strong professional relationships while convening and synthesizing many ideas.

Track record of creative and entrepreneurial management with the ability to build, lead, mentor, and empower staff, as well as the skills needed to encourage change and growth in both people and programs, a strong dedication to personal and professional development, and the ability to build a robust, autonomous, and highly collaborative team.

Diversity, equity, and inclusion:

Carnegie Mellon University is a richly varied community, united in the pursuit of excellence.

The students, faculty, and staff of Carnegie Mellon University represent all 50 states and over 65 nations, bringing together a wealth of perspectives, identities, backgrounds, and cultures.

This diversity is its strength and its obligation, as every community member brings unique strengths to the education and research that change the world.

In a world that continues to struggle with bias and inequality of opportunity, we strive to better represent the variety of the human condition, and to better support all students, faculty, and staff.

As a community dedicated to rigorous analysis and creative approaches to real-world problems, CMU has both the tools and the responsibility to address these challenges.

It will continue to cultivate a welcoming culture, improve programs, recruit and retain world-class talent, and become a leader and champion for optimal standard practice.

This is core to our mission.

You should demonstrate:
Proven ability to understand and appreciate the unique and creative culture of an institution like CMU, and to become immersed in the CMU community in order to be able to represent it.

Excellent writing skills and proven ability to motivate and elevate a high standard of excellence across all university communications.

Experience developing and implementing marketing programs and strategies, and experience working with key partners in marketing such as Admissions and Advancement.

Are you interested in this dynamic opportunity with us?

Please follow the application instructions below to apply.

Application instructions: